Broekema has been developing and producing top-quality conveyor belts for more than 60 years. This Groningen-based pioneering company has now evolved into a worldwide specialist in custom-made applications for agriculture, fishing, and industry.
The firm exports 90% of its products to no fewer than 40 countries. Broekema enjoys an international reputation on account of its technological innovations, its outstanding service, and the reliability of its supplies. That’s good for customers, good for the economy, and good for the environment. It’s not without good reason that Americans say, “Ask for Broekema.”
Based on their future mission and premium ambition we developed a powerful brand strategy for Broekema. We have translated this strategy into an appropriate web strategy and concept. Further, we have also converted the brand strategy to Broekema’s packaging materials. Within the corporate structure of Jager group, Broekema is now a nice showcase of the value of brand design.