Strong brands don’t apologize for being themselves

Building strong iconic brands

What if...

… we as designers could create our own brand. A brand and product that really fits today’s spirit of natural cosmetics; no bullshit! Breaking the rules by bringing smart design that sets you apart from the rest.
Sorry for being thát curious.

We created two potential concepts fitting the ‘no bullshit’ arena

Creative concept 1

Nosh. Better to be
slapped with the truth
than kissed with a lie.

Express yourself by being bold, colorful and real.

*We would like to thank the artists who’s work we used in our mood boarding, for bringing extra visual impact and flavor to these concepts.

Creative concept 2

#true. Beauty begins the moment you decide to be yourself.

Express yourself by being pure and transparent.

*We would like to thank the artists who’s work we used in our mood boarding, for bringing extra visual impact and flavor to these concepts.

Proof

So bringing these particular concepts to life as we did for so many other brands. Creating impact in all aspects, being out there and being memorable.

Meet our classics; Shivoo, Delete and Sebastian.

Shivoo

The unexpected cocktail

Shivoo  – Australian slang for ‘let’s have a party’ – is a new kid on the  block in what is traditionally a rather stiff and upscale category of  cocktails. Time to shake things up a bit!

We wanted to create a Shivoo moment, a bit of pocket luxury. The new single serve packaging concept we designed for Shivoo (pre-mixed)cocktails is proof of just that. 

What did we do?

Delete

We are the Waxangels.

An accidental meeting between two entrepreneurs sparked a timely shift in the beauty waxing offering in The Netherlands. They discovered that the category could be improved from the salon environment, treatments, products, staff training and even down to communication with their clients. Delete was born out of a desire to address and excel in all of these areas.

Brandnew journeyed with them through designing the identity, salon environment, uniforms, products and communication templates. It is a truly integral approach and an example of what we call ‘Brand Design’.

What did we do?

About Brandnew Los Angeles

At Brandnew we believe in the power of the brand. Not just any brand but a strong iconic brand with a sharp positioning and differentiating profile. Whether it’s about growth, internationalization, mergers or margin we know where we can add value for your brand. We are highly experienced and we can make a difference on both B2B or B2C profiles.

Want to know more about how we can help to grow your business?  Does your brand needs to be freshenup?
We’re just one phonecall away! Dare to take a chance.