Diageo – Serengeti

Refreshing and rejuvenating the brand

We build on the pride it gives our people

Diageo – Serengeti

Serengeti Premium Lager beer is a true Tanzanian beer. It’s also the flagship brand of the company’s portfolio and therefore strategic for its future.  We wanted to restore credibility and equity of the brand to ensure long-term sustainable growth. 

Tomorrow will be better

The positive mentality and belief that tomorrow will be better than today characterizes the Tanzanian people and gave us the inspiration to redesign the brand to a proud icon of the nation and its inhabitants. 

After tackling Serengeti Premium Lager,  we introduced a Lite Lager and a Zero alcohol one in order to rejuvenate the brand as a whole.

Check it out