Hoshizaki

A journey towards brilliance

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Hoshizaki

Introduction

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When cool becomes brilliant

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A refreshed colour pallet 

In order to refresh and modernise the brand image of Hoshizaki we have reworked the brand colour pallet adding more swatches and grading the already existing tones towards a more authentic and natural range os blues, inspired by nature.

An implemented font choice

The font IBM Plex Serif has been added, together with the already used Futura New, to the Hoshizaki font range.
The two fonts are used with a different ‘role’ – if the Futura New remains to be used for the rational and descriptive content the IBM Plex Serif becomes the font used for more emotional and inspiring messages. This helps the brand to build towards a more human centric positioning, yet technically expert.

Our strategy

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The Brilliant Book

The Brilliant Book is Hoshizaki’s brand book, setting up the new company values, mission, vision and ambition. The book takes the reader towards the journey that Hoshizaki took from product focused to customer intimacy, though a new strategy, visual and photographic style, and overall conceptual communication approach.

A extensive manual of the Hoshizaki communication elements

Side by side to theBrilliant Book we developed also a manual to ensure consistency in Hoshizaki’s new look and feel throughout all possible brand applications.

A full set of communication tools

Once the rebranding of Hoshizaki has been completed we started developing a set of communication tools to start spreading out the new image and communicating to dealers and end users the great change that Hoshizaki has gone through and present in a new way it’s range of products and services.

Newsletters

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Product brochures

Interactive sales deck