The dairy market is one of those categories which we favor a lot as we see so much happening in the industry. With over 25 years of experience we see big transitions taking place.
New competition is emerging from plant based dairy alternatives. Taking the animal out of the equation is not a hype but a structural trend which will not disappear. But also within the segment itself there are a lot of developments. From functional foods and biological trends to changing entire logistical chains with on farm produced and packaged local milk. New propositions emerge where branding and packaging become more crucial than ever before.
Klaverland cheese range
Private label dairy
I dairy you...
It’s time to redefine the dairy category. Dairy is still the champion in nutritional values compared to all its plant based competitors but there is a lot of pressure. Allergens, traceablility and sustainability are all into play and it’s not easy to please all. The market is polarizing towards A-brands or private labels but all brands stuck in the middle will not survive. So, go local, go functional, go sustainable, choose convenience or authentic craftsmanship. But what to choose and how to become future-proof?
That’s were Brandnew comes in, to explore with you new directions for your brand where you do not compete but excel in what you do best.
At Brandnew we believe in the power of the brand. Not just any brand but a strong iconic brand with a sharp positioning and differentiating profile. Whether it’s about growth, internationalization, mergers or margin we know where we can add value for your brand. We are highly experienced and we can make a difference on both B2B or B2C profiles.
Want to know more about how we can help to grow your business? Does your brand needs to be freshenup?
We’re just one phonecall away! Dare to take a chance.