It’s time to redefine the dairy category. Dairy is still the champion in nutritional values compared to all its plant based competitors but there is a lot of pressure. Allergens, traceablility and sustainability are all into play and it’s not easy to please all. The market is polarizing towards A-brands or private labels but all brands stuck in the middle will not survive. So, go local, go functional, go sustainable, choose convenience or authentic craftsmanship. But what to choose and how to become future-proof?
That’s were Brandnew comes in, to explore with you new directions for your brand where you do not compete but excel in what you do best.