My name is Jacob (Jaap) C. Seidell. Since 2013 my position is distinguished professor of the VU University and director of Sarphati Amsterdam. I find it incredibly interesting and valuable to be involved in informing and researching topics such as nutrition, the influence of nutrition and the future of the earth.
1. What are the main challenges in the food system change?
In the future, we will eat a more plant-based food pattern. Still, convenience, price and taste will be important, but health and sustainability will have a more prominent place in food choice.
We should apply the principles of true cost to the price of food. Especially applying true cost pricing to healthy food. In this way, we make it more affordable to live a healthy life, now and in the future.
The new undersecretary of VWS (Maarten van Ooijen) and minister of agriculture (Henk Staghouwer) fight for a good and healthy future for everyone. Care and health are of paramount importance to them.
Making both recycled and virgin paper requires water and energy. These both impact the environment, but the production process of recycled paper does so less. There is less water needed to make new paper from recycled fibers (scrap paper) than from cellulose (wood), 10-15 liters of water per kilogram of paper versus 25 liters. Thus, the use of recycled paper provides a benefit to nature and the environment.
Have a long-term vision on stewardship and planetary boundaries and human health.
Nine boundaries have been defined within which the earth must maneuver to remain healthy. These boundaries allow us to track and measure the health of our planet. The boundaries cover biodiversity, climate change and ocean acidification. People, but also companies, will have to take this into account in all decisions to keep the earth a livable place.
My research and advisory activities as well as publications (opinion, books) are mostly in the direction of sustainable and healthy food systems.
In this way I try to inspire and motivate people to think about human health and the health of our earth.
Professor of Nutrition and Health